ICEBREAKER

Icebreaker is a New Zealand-based company that specializes in outdoor apparel. It is known for its innovative use of merino wool, a natural and sustainable material, in creating high-performance clothing for various outdoor activities and adventures.

Icebreaker was founded in 1994 by Jeremy Moon, who was inspired by the merino wool garments he encountered during a trip to the South Island of New Zealand. The company initially focused on providing high-quality thermal clothing for outdoor enthusiasts and adventurers.

What sets Icebreaker apart is its commitment to sustainability and ethical sourcing. They work closely with farmers in New Zealand and other parts of the world to ensure the responsible and humane treatment of animals and the preservation of natural resources. Icebreaker follows strict animal welfare and environmental standards in their supply chain, promoting transparency and traceability.

Over the years, Icebreaker has expanded its product line to include a wide range of outdoor clothing, including base layers, mid layers, outerwear, and accessories. Their garments are known for their functionality, durability, and ability to regulate body temperature, making them suitable for various weather conditions and activities.

Icebreaker has gained a global presence, with its products being sold in numerous countries through a combination of retail stores, e-commerce platforms, and authorized distributors. The company continues to innovate in the outdoor apparel industry, blending performance and sustainability to provide customers with high-quality products that align with their values.