RIFO

Rifò is a sustainable fashion brand that creates new clothing items by upcycling discarded textiles and clothing. The brand is based in Italy and was founded in 2017 with the aim of reducing textile waste and promoting sustainability in the fashion industry.

Rifò's upcycling process involves collecting used clothing and textiles, sorting them by color and material, and then shredding them into small fibers. These fibers are then spun into yarn, which is used to create new clothing items such as sweaters, scarves, and blankets.

The brand's products are designed to be high-quality, comfortable, and durable. They are also eco-friendly and have a low environmental impact, as the upcycling process reduces the need for new resources and energy.

Rifò's mission is to promote a circular economy in the fashion industry, where resources are conserved and waste is minimized. They also aim to raise awareness about the importance of sustainable fashion and to inspire consumers to make more conscious choices when it comes to their clothing purchases.

One of the key values of Rifò is transparency. They strive to be transparent about their production process, the materials they use, and the impact of their products on the environment. For example, they provide detailed information about the origin of the materials used in each of their products and the carbon footprint of each item.

Rifò's products are also ethically made. The brand works with local artisans in Italy to create their products, ensuring that the workers are treated fairly and paid a living wage. They also prioritize using natural and non-toxic dyes in their production process, which are better for both the environment and the workers who handle them.

In addition to creating sustainable and ethical products, Rifò is also committed to educating consumers about sustainable fashion. They regularly publish articles on their website about topics such as circular economy, slow fashion, and sustainable living. They also host events and workshops to engage with their community and raise awareness about the importance of sustainability.