Shandong Ruyi Group

Shandong Ruyi Group is a Chinese multinational conglomerate that operates primarily in the textile and apparel industry. Based in Shandong Province, China, the company has grown to become one of the largest textile manufacturers in the world. Shandong Ruyi is involved in the entire textile supply chain, from producing raw materials like cotton and wool to manufacturing and retailing finished clothing and fashion products.

The company has expanded globally through a series of acquisitions, including well-known fashion brands and textile companies. Shandong Ruyi has acquired stakes in several international brands such as Aquascutum, Bally, SMCP (which owns Sandro, Maje, and Claudie Pierlot), and others, aiming to build a luxury fashion portfolio.

Shandong Ruyi Group is known for its vertically integrated business model, which allows it to control everything from fiber production to retail. This model helps the company achieve efficiency and maintain quality across its operations. The company has also invested in technology to modernize its manufacturing processes, emphasizing sustainability and eco-friendly production techniques.

However, in recent years, Shandong Ruyi has faced financial challenges, including struggles with debt, which have affected some of its overseas acquisitions and business operations. Despite these issues, it remains a significant player in the global textile and fashion industry.