alternative apparel

Alternative Apparel is a fashion brand that stands out for its commitment to sustainability and ethical manufacturing practices. Founded in 1995 by Greg Alterman, the brand has established itself as a significant player in the sustainable fashion movement. Based in Atlanta, Alternative Apparel has become synonymous with comfort, simplicity, and a dedication to creating fashion basics for a sustainable future.

The brand's product line includes apparel and accessories for women, men, and children, all crafted from organic and recycled materials. The range of products encompasses shirts, tanks, skirts, dresses, leggings, pants, hoodies, polos, sweaters, vests, coats, caps, backpacks, purses, and scarves. Each item is designed with the intention of connecting people, inspiring creativity, and catalyzing change through innovative apparel design and involvement in purposeful causes.

Alternative Apparel is mindful of its environmental impact and strives to use biodegradable mailer bags and recycled materials from its vendors. The brand utilizes a moderate amount of organic fabrics such as GOTS certified organic cotton, hemp, and linen, alongside some recycled materials like recycled cotton and recycled polyester. However, it also uses synthetic materials made from oil, such as polyester and nylon, as well as semi-synthetic fabrics made from renewable resources like viscose, modal, and lyocell.

In its manufacturing process, Alternative Apparel ensures fair, safe, and clean workplace conditions. Most of its facilities are WRAP-certified, and the brand requires all partners to adhere to the Fair Labor Association guidelines and Workplace Code of Conduct. While the brand does not disclose the locations of its garment factories or details about audit frequency, it emphasizes its commitment to ethical and fair practices.

Alternative Apparel does not use exotic animal skin, hair, or fur but does incorporate animal-derived materials such as leather, wool, silk, and down feathers in its products. The brand encourages customers to donate, swap with friends, and recycle, aligning with its vision of a sustainable and ethical fashion industry.