Araks

Araks: A Sustainable Icon in Modern Lingerie and Swimwear

Araks, founded by Araks Yeramyan in the year 2000, has carved its niche in the world of lingerie and swimwear, becoming synonymous with timeless elegance and sustainability. The brand is not merely a creator of intimate apparel but a curator of an ethos that blends art, design, and color to redefine modern chic. Araks Yeramyan's journey, from her education at Parsons School of Design in New York to the launch of her eponymous lingerie collection, reflects a commitment to craftsmanship and innovation.

Sustainability at the Core: A Journey of Continuous Improvement

In an industry known for its environmental impact, Araks sets itself apart with an unwavering commitment to sustainability. The brand recognizes that the decisions made in the design process are pivotal, constituting two-thirds of clothing's environmental impact. To address this, Araks engages in a continuous journey of improvement, guided by a third-party sustainability assessment through [Bluesign]. The focus areas include a Culture of Mindfulness & Economy, Product Design, Partnerships, and Social Sustainability.

The brand's Culture of Mindfulness & Economy is not just a philosophy but a practice that permeates every decision. From the selection of materials to the economy of design, Araks strives to make something beautiful from the very beginning to the very end. The commitment to reduce, reuse, and recycle is evident in the design ethos, with collections built around core sustainable fabrics that are evergreen. Excess materials are not discarded but seamlessly integrated into future seasons, contributing to a vision of zero waste.

A Fabric Odyssey: Ethical, Organic Cotton, and Innovative

Araks goes beyond the conventional, embracing a diverse range of fabrics that reflect its commitment to sustainable practices. From the Organic Cotton 1x1 Rib sourced from Spain to the innovative Upcycled & Organic Cotton blend incorporating REFIBRA™ in Spain, each fabric is chosen with intention. The embrace of plant-dyed Organic Linen and the utilization of Recycled Power Mesh and Recycled Swim fabrics underline Araks' dedication to minimizing its environmental footprint.

In the heart of New York, Araks proudly cuts and sews 100% of its collection. This commitment not only reduces the brand's environmental impact but also supports local businesses. Araks has gone a step further, empowering women entrepreneurs by supporting the launch of three women-owned production facilities in New York. This commitment to the local community and fostering entrepreneurship underscores Araks' holistic approach to sustainability.

In conclusion, Araks stands as a beacon of sustainable fashion, where style and ethics coexist seamlessly. From the choice of materials to empowering local talent, the brand is a testament to the transformative power of fashion when guided by a commitment to the planet and its people. Araks is not merely a brand; it's a movement towards a more conscious and beautiful world.