Baukjen: Elevating Fashion with Sustainable Elegance

Baukjen, a London-based womenswear brand, stands as a paragon of timeless style seamlessly intertwined with unwavering commitments to environmental consciousness and ethical practices. Founded by Baukjen de Swaan Arons, the brand not only embraces the chic sophistication inherent in its designs but champions a profound mission to redefine the fashion landscape through sustainability, transparency, and social responsibility.

Ethical Foundation

Founders' Vision: Born out of the vision of Baukjen de Swaan Arons and Geoff de Swaan Arons, Baukjen exemplifies a brand deeply rooted in ethical principles. With a commitment to putting customers and people at the forefront, the brand crafts meticulously designed garments that empower women to embrace their best selves every day.

Holistic Approach: Baukjen's dedication to sustainability extends across every facet of its operations, from materials sourcing to manufacturing practices and beyond. The brand celebrates slow fashion, steering away from the detrimental fast fashion model, and places a premium on longevity and enduring style.

Sustainable Attributes

Material Innovation: Baukjen distinguishes itself by prioritizing responsible practices in material selection, incorporating organic cotton, hemp, and other GOTS-certified fabrics. The majority of fabrics are derived from natural fibers, ensuring biodegradability and reducing the environmental impact.

Circular Economy: Embracing the principles of the circular economy, Baukjen endeavors to eliminate waste by designing garments with longevity, ensuring perpetual cycles of use and reuse. With a keen focus on the entire lifecycle of a garment, from the origin of raw materials to manufacturing, the brand is dedicated to minimizing its environmental footprint.

Factories and Supply Chain

Transparent Practices: The personalities behind the brand extend beyond the design team to include a network of factories, each committed to upholding the brand's rigorous Code of Conduct. Every manufacturer, including those in Portugal, signs this code, emphasizing environmental, ethical, and social responsibility.

Packaging

Pioneering Eco-Friendly Packaging: In 2018, Baukjen achieved a significant milestone by becoming the first premium UK fashion retailer to eliminate plastics from its packaging. The packaging is predominantly made from 100% recycled materials, ensuring complete recyclability and biodegradability.

B Corp Certification

Business for Good: Baukjen proudly holds the prestigious B Corp Certification, a testament to its commitment to verified social and environmental performance, transparency, and legal accountability. As one of the highest-scoring Fashion B Corps in the UK, Baukjen exemplifies the B Corp ethos of balancing profit and purpose.

Governance and Impact: With standout scores in Governance, Baukjen's Impact Business Model ensures positive outcomes in daily operations. The brand's formal policies safeguard workers and the environment, underscoring its commitment to ethical and eco-friendly practices.

Continuous Innovation

Materials Evolution: Baukjen is actively working towards expanding its offer of eco-friendly fabrics, showcasing an unwavering dedication to innovation. The incorporation of materials like Eco Cashmere, Ecojilin Viscose, Newlife Recycled Polyester, and more reflects a forward-thinking approach to sustainability.

Focus on Transparency: In 2022 and beyond, Baukjen's focus revolves around gaining transparency throughout its supply chain, sourcing more environmentally friendly materials, including recycled options, and growing its circular initiatives.

Community and Impact

Philanthropy: Beyond fashion, Baukjen's commitment to making a positive impact extends to philanthropy. The brand donates 10% of its profits to charities, supporting causes that uplift communities and individuals in need.

In the realm of sustainable fashion, Baukjen stands as a beacon of conscious elegance, weaving together style, ethics, and environmental responsibility. By consistently pushing boundaries, embracing innovation, and championing a holistic approach to sustainability, Baukjen sets the standard for a fashion industry that respects both people and the planet.