CLORETS

Introduction

CLORETS was founded with a clear mission to provide consumers with a way to enjoy fresh breath on the go. Although specific details about its founders can be a bit challenging to pinpoint, its establishment reflects a growing demand for convenient oral care products in the mid-20th century. The brand has evolved over the years, aligning closely with the various shifts in consumer preferences and lifestyles, always maintaining a commitment to innovation and freshness. This adaptability is one of the key factors that contribute to its enduring appeal.

The philosophy behind CLORETS centers on the belief that confidence is essential when connecting with others. It emphasizes the importance of fresh breath in everyday interactions, promoting the idea that with the right tools, individuals can feel more at ease in social situations. By integrating the unique active ingredient Actizol with chlorophyll into its formulations, CLORETS aims to not only mask odors but to neutralize them effectively. This holistic approach to breath freshening is central to what the brand stands for.

What makes CLORETS special is its dedication to delivering effective and refreshing breath solutions without compromising on taste. The unique combination of chewing gum and mints enables users to choose the form that best suits their lifestyle. CLORETS positions itself as the "Fresh Breath Experts," which is a testament to its focus on quality and efficacy in breath enhancement. By fostering a strong connection between freshness and confidence, CLORETS has secured its place in the oral care market.

Signature Products

The CLORETS product line is designed to cater to varying preferences for freshness and convenience, providing options to keep breath fresh anywhere, anytime.

• Clorets Gum : A chewing gum that combines a smooth texture with the freshness of chlorophyll, designed to effectively neutralize bad breath.
• Clorets Mints : Breath mints infused with Actizol to offer a quick and refreshing breath solution whenever needed.

Materials and Ingredients Used by CLORETS

• Candelilla Wax : This ingredient is a natural plant-based wax derived from the leaves of the Candelilla plant. In Clorets, it serves as a coating agent that helps to maintain the structure and texture of the gum, providing a smooth mouthfeel while chewing.
• Glycerol : Glycerol, also known as glycerin, is a sweet-tasting, colorless, and odorless liquid. In Clorets, it is used as a humectant to retain moisture in the gum, enhancing its chewiness and prolonging the freshness of the ingredients.
• Menthol : Menthol is a compound derived from mint oils that provides a cooling sensation and minty flavor. Clorets incorporates menthol to deliver a refreshing taste that helps in neutralizing bad breath, aligning with its brand promise of freshness.
• Soybean : Soybean ingredients, often in the form of soybean oil or lecithin, are included in Clorets to improve texture and act as a binding agent. This choice aids in achieving a consistent product that is easy to chew and enjoyable.
• Sugar : Sugar acts as a sweetener in Clorets, improving the overall flavor profile of the gum. By including sugar, the brand enhances the taste experience while providing a familiar and appealing sweetness.
• Titanium : Titanium dioxide is used as a colorant in various food products. In Clorets, it may serve to improve the visual appeal of the gum, making it more attractive to consumers while also ensuring a consistent color throughout the product.

Things to Keep in Mind When Buying From CLORETS

Biodiversity Loss:

The production of ingredients like candelilla wax and sugar often leads to biodiversity loss. In the case of candelilla wax, it is harvested from wild candelilla plants indigenous to desert regions. Unsustainable harvesting practices can lead to the depletion of plant populations, which in turn affects the local ecosystem and the species that depend on these plants for survival. This has been observed in northern Mexico, where candelilla harvesting impacts the fragile desert ecosystem. Similarly, sugarcane production in tropical regions often involves clearing large areas of land, resulting in habitat destruction for various animal species and a significant decrease in biodiversity.

Labor Rights Violations:

Candelilla wax production has been associated with labor rights violations, particularly in regions like northern Mexico. Workers are often employed in poor conditions, with inadequate safety measures, low wages, and lack of formal contracts. These issues are symptomatic of a largely informal and unregulated industry. Numerous reports have highlighted the need for improved labor standards and worker protections in the candelilla industry.

Water Usage:

Water usage is a significant issue associated with ingredients like soybeans and sugar. Soybean cultivation requires substantial irrigation, especially in regions like Brazil and Argentina, where large-scale soybean farming can strain local water resources. Similarly, sugarcane is a water-intensive crop, leading to the depletion of local water supplies and affecting communities that rely on these resources for their daily needs. The over-extraction of water for agricultural purposes can lead to reduced water availability, affecting the health and livelihoods of local populations.

Pesticide Use:

The production of ingredients such as menthol and soybeans often involves significant pesticide use. Monoculture farming of mint plants for menthol can lead to increased reliance on chemical pesticides, which can harm local ecosystems and pollute waterways. The extensive use of agrochemicals in soybean farming poses similar risks, contributing to soil and water pollution and potentially harming local biodiversity. Pesticide runoff has been linked to issues like algal blooms, which deplete oxygen levels in water bodies and harm aquatic life.

Environmental Degradation:

Environmental degradation is a critical concern with materials like titanium. Titanium mining and processing involve significant land disruption and create pollution. The extraction process can lead to soil erosion, loss of habitats, and pollution of local water sources with heavy metals and toxic chemicals. The smelting and refining processes are energy-intensive, contributing to greenhouse gas emissions. This environmental impact is evident in areas such as the titanium mines of Australia's Northern Territory, where mining activities have notably impacted local ecosystems.

Resource Consumption:

Glycerol production, derived from plant oils or as a byproduct in the biodiesel industry, involves substantial resource consumption. It requires energy for both processing and transportation. Additionally, the production process can lead to resource depletion and pollution if not properly managed, contributing to heightened carbon footprints and environmental strain. Efforts to optimize production through sustainable practices are essential to mitigate these impacts.

Each of these issues is intricately linked to the supply chain of the brand and needs to be considered to enhance sustainability practices.