Feelgrounds: Redefining Comfort, Style, and Sustainability in Footwear

Feelgrounds, a pioneering brand in the realm of barefoot shoes, has emerged as a beacon of innovation, seamlessly blending comfort, style, and sustainability. Founded by Johannes and propelled by a dynamic team, Feelgrounds embarked on its journey in July 2018, driven by the vision to make barefoot shoes not only accessible but also undeniably cool.

Mission and Philosophy

Feelgrounds' mission transcends the ordinary; it's a commitment to revolutionize the footwear industry by encouraging people to embrace the natural movement of their feet. The brand introduces a range of minimalist shoes that mimic the sensation of walking barefoot, ensuring a connection with the ground while shielding feet from potential injuries and dirt.

Sustainability at the Core

### Recycled Materials and Animal-Free Design

Feelgrounds is a trailblazer in sustainable footwear, prioritizing the use of recycled materials. Notably, the Original Knit model proudly incorporates a significant amount of recycled materials, aligning with the brand's commitment to responsible manufacturing. Furthermore, every pair of Feelgrounds shoes is crafted to be 100% animal-free (vegan), affirming the brand's dedication to cruelty-free practices.

### Environmental Responsibility and Testing

Environmental responsibility is embedded in Feelgrounds' DNA. Rigorous testing by independent institutes, such as SGS, validates the safety of the products. The brand consistently explores new eco-friendly materials that meet stringent quality standards without compromising on comfort or aesthetics.

Product Development and Fair Production

Feelgrounds' commitment to sustainability extends beyond materials to encompass fair production practices. The highly skilled manufacturing team, based in Vietnam, operates under the principles of the Business Social Compliance Initiative (BSCI) and Better Work Vietnam. This ensures that all workers receive fair wages, social, medical, and accident insurance, creating a work environment that aligns with Feelgrounds' core values of fairness and transparency.

Timeline of Innovation

Feelgrounds' journey unfolds through significant milestones:

• April 2019: The successful crowdfunding campaign for the Original Mesh model within 48 hours marked the brand's entry into the market.
• November 2020: The establishment of an in-house warehouse underscored Feelgrounds' commitment to efficient logistics and customer service.
• April 2021: Improved soles for all sneaker models were introduced, demonstrating the brand's dedication to continuous product enhancement.
• February 2023: A new chapter began with the launch of the Original Mesh Kids, extending the brand's impact to the younger generation.

Barefoot Benefits and Unique Features

Feelgrounds' barefoot shoes are designed for optimal foot health:

• Toe Freedom: An anatomically correct toe box prevents compression, offering ample space for toes to spread, promoting natural function and stability.
• "Zero-drop" Sole: The flat sole ensures a natural and upright posture, mitigating the risk of back or postural damage associated with raised heels.
• Thin, Light, Flexible: Feelgrounds' shoes, with their thin and flexible soles, provide ground feedback, reducing the risk of injury and fatigue.

What Sets Feelgrounds Apart

Feelgrounds' distinctiveness lies in its unwavering commitment to functionality, style, and sustainability:

• No Compromise: The brand seamlessly marries functionality and style, ensuring that customers don't have to compromise one for the other.
• Animal-Free: Feelgrounds takes pride in being an animal-free brand, catering to the growing demand for vegan products.
• Comfort Beyond Compare: The brand emphasizes unparalleled comfort, striving to make customers forget they are even wearing shoes.
• Sustainability, Fairness, and Transparency: Feelgrounds stands out with its dedication to sustainable practices, fair production, and transparent operations.
• Continuous Evolution: Customer opinions are not just valued; they drive continuous improvement, reflecting Feelgrounds' commitment to evolving with its community.

Feelgrounds: Where sustainable practices meet style, and every step feels like a step towards a better, more connected world. Join the movement, and let's make barefoot shoes not just a choice but a statement – a statement for comfort, style, and a sustainable future.