Kings of Indigo

Kings of Indigo (K.O.I) is a forward-thinking denim brand that marries the dual heritage of American jeans and Japanese attention to detail. Established with a clear mission, K.O.I pioneers sustainable denim fashion, crafting pieces that are both eco-friendly and durable. The brand stands out for its commitment to ethical production practices, ensuring transparency throughout its supply chain, which is accessible for all to see via Retraced.

With sustainability at its core, K.O.I has been a trailblazer from the outset, continuously innovating in materials and production methods to minimize environmental impact. The brand's dedication is evident in every garment, from the choice of fabric to the final stitch, embodying a legacy of perseverance and care for the planet.

The head of design at K.O.I, Khoi Thai, emphasizes innovation as a driving force behind the brand. From waterless washes to plastic-free stretch denim, K.O.I is constantly reinventing the way clothes are made, setting new industry standards. This relentless pursuit of improvement reflects the brand's resilient spirit and dedication to making a positive change in the fashion world.

In essence, Kings of Indigo is not just creating jeans; it is crafting a legacy of sustainability, transparency, and innovation, inviting consumers to join in building a future where fashion is responsible and conscious.