Smemoranda

Introduction Smemoranda was founded in 1979 by Gino and Michele. Initially known for its iconic school diaries, the brand quickly became a cultural symbol in Italy, collaborating with prominent figures like Claudio Bisio, Luciano Ligabue, and Jovanotti.

Philosophy and Design Smemoranda's design philosophy revolves around sustainability and functionality. The brand focuses on creating products that are not only stylish but also environmentally friendly. Their designs often incorporate recycled materials, reflecting a commitment to reducing plastic pollution and promoting recycling awareness.

Signature Products Smemoranda is renowned for its ecological travel bags, including backpacks, tote bags, and travel accessories. These products are crafted from 100% recycled PET bottles, combining sleek, minimalist aesthetics with practical functionality.

Materials and Ingredients Used by Smemoranda Material Descriptions

• plastic: Used in various components for its durability and versatility.
• nylon: Known for its strength and resistance to wear and tear.
• recycled PET: Main material used in their products, sourced from recycled plastic bottles.

Properties and Uses

• Plastic: Chosen for its durability and ability to be molded into various shapes, making it ideal for components like zippers and handles.
• Nylon: Selected for its high tensile strength and resistance to abrasion, ensuring longevity in products like straps and linings.
• Recycled PET: Utilized for its eco-friendly properties, transforming waste into valuable resources while maintaining the quality and durability of the products.

Things to Keep in Mind When Buying Products from Smemoranda Sustainability Concerns Smemoranda's commitment to sustainability is evident in their use of recycled materials. However, handling materials like plastic and nylon can pose environmental risks if not properly recycled or disposed of.

Impact and Practices The production of materials like recycled PET helps reduce plastic waste and supports the circular economy. Smemoranda ensures supply chain transparency and ethical manufacturing practices, minimizing the environmental impact and promoting animal welfare.