THE DAILY CRAVE

The Daily Crave is a brand that epitomizes the evolution of snacking towards healthier, more sustainable choices. Launched in 2012, the brand quickly established itself with its flagship products, Veggie Chips and Veggie Sticks, which resonated with consumers' growing preference for wholesome snack alternatives[^2]. Based in Folsom, California, The Daily Crave's offerings have reached an international audience, with availability in over 20 countries.

The brand's commitment to quality is evident in its selection of ingredients, ensuring that snacks are not only delicious but also align with better-for-you standards. This includes using non-GMO potatoes for their Crunchy Fries and ensuring all products are gluten-free, kosher, and non-GMO[^1]. The Daily Crave's Quinoa Chips, launched in 2017, have been recognized as the fastest-growing in their category in the United States and were awarded the title of "Most Innovative Product" at the Sweets and Snacks Convention in the same year.

Innovation continues to be a hallmark of The Daily Crave, as seen with the introduction of the Ancient Series snack line in 2015, which includes Lentil Chips and the later addition of Quinoa Chips. These products boast plant-based protein and fiber, catering to the nutritional needs of health-conscious consumers. The brand also responded to consumer demand by launching an Organic line, starting with Organic Veggie Straws, further expanding its portfolio of guilt-free snacking options.

The Daily Crave's vision is to become the favorite and most trusted snack brand for consumers who wish to indulge their cravings without compromising on health and sustainability. The brand's narrative is one of continuous growth and dedication to elevating the snacking experience while maintaining a firm commitment to clean and sustainable practices.