Aim Apparel
Aim Apparel AB is a company based in Halmstad, Halland, Sweden, known for its retail trade in various sectors, including sporting goods, hobbies, musical instruments, books, and other miscellaneous items. The company operates under the retail trade industry and is involved in catalog and mail-order houses, indicating a significant presence in e-commerce and direct marketing.
The company's key principal is Karl Robin Mostacero, who serves as the Managing Director and Member of the Board of Directors. Aim Apparel AB has established itself as a competitive player in the retail market, offering a diverse range of products that cater to different consumer interests and needs.
One of the most notable brands under Aim Apparel AB is aim'n, a Swedish activewear brand that was founded with the mission to inspire and motivate women around the world to choose an active lifestyle. The brand is the brainchild of two creative and determined women, Tekla and Helen, who started aim'n out of a desire to wear sportswear that was both functional and stylish. They wanted to create clothing that would boost motivation and reflect the wearer's personality and preferences.
Aim'n's story began in autumn 2013 when the founders felt the need for more inspiring sportswear while engaging in activities like surfing, kitesurfing, yoga, running, and gym workouts. Their vision was to create 'happy pants' and up-to-date designs with prints inspired by their environment and things they liked. Despite initial skepticism and challenges, Tekla and Helen launched their first collection on May 1, 2014, which sold out within 4.5 hours, marking the beginning of a successful journey.
Today, aim'n is a global brand that has sold products in more than 160 countries and operates from two hubs: Halmstad, Sweden, and Tauranga, New Zealand. The brand boasts over 300,000 satisfied customers and has cultivated a large community of supportive and inspiring women, known as the #AIMNTRIBE, which continues to grow daily.
Aim Apparel AB's philosophy is centered around creating a happy life, fulfilling dreams, and working with passion. The company aims to impact others positively by encouraging them to follow their dreams and live their best lives. Aim'n, in particular, focuses on empowering women to identify their true dreams and pursue them with confidence and determination.
In summary, Aim Apparel AB, through its brand aim'n and possibly other brands, stands as a testament to the power of dreaming big and aiming high. The company's success story is a reflection of its commitment to quality, innovation, and the positive impact it strives to create in the lives of its customers.