Arav

Arav SRL is an Italian company with a significant presence in the fashion industry. It operates from its headquarters in Milan, Italy, and is known for its involvement in the retail and wholesale trade of clothing and accessories. The company's industry spans across various sectors including clothing and clothing accessories retailers, apparel, piece goods, and notions merchant wholesalers, as well as family clothing stores.

The company has a diverse portfolio that includes ownership and management of several fashion brands. One of the most notable brands under Arav SRL's umbrella is John Richmond, a label synonymous with rock-inspired fashion and street chic. John Richmond, the English fashion designer behind the brand, has been a prominent figure in the fashion world since the 1980s, known for his irreverent style and iconic slogans like 'Destroy, Disorientate, Disorder'.

Since 2017, Arav SRL has owned the John Richmond brand, which has been reinvented to focus on its jeanswear origins. The group is managed by CEO Mena Marano and Chairman Giuseppe Ammaturo. Besides John Richmond, Arav SRL also owns other brands such as Silvian Heach and Marco Bologna, and holds the license for the Trussardi Junior line.

Arav SRL's approach to fashion is characterized by a blend of luxury and streetwear, often influenced by musical movements and the rock music fashion industry. This has led to the brand dressing numerous celebrities and music stars over the years, contributing to its global recognition and appeal.

The company's expansion strategy includes a strong retail presence with single-brand boutiques in locations like Capri, Milan, Paris, and Porto Cervo, and plans for further international expansion. The product portfolio has also grown to encompass eyewear, underwear, beachwear, children’s wear, footwear, and fragrances, reflecting the brand's versatility and adaptability to market trends.

Arav SRL's commitment to innovation and design excellence has positioned it as a key player in the fashion industry, with a vision that extends beyond clothing to a comprehensive lifestyle brand. The company's influence and operations are a testament to its dynamic approach to fashion retail and its ability to stay relevant in a rapidly changing industry landscape.