BEL BRANDS USA

French-family owned company founded in 1865, the Bel Group is today a major player in healthy, dairy and fruit snacking. Its mission - “Champion healthier and responsible food for all” - guides its 12,600 employees in rolling out a sustainable and profitable business model that places the consumer and shared valued creation at the heart of its decisions. With a portfolio of iconic and global brands such as The Laughing Cow®, Kiri®, Mini Babybel®, Leerdammer®, Boursin®, Pom'Potes and GoGo squeeZ, as well as twenty other local brands, Bel brings the dairy and fruit products goodness to nearly 400 million consumers every year in more than 120 countries. Headquartered in Suresnes - France, the Group operates more than 40 subsidiaries and 32 production plants. Bel generated consolidated sales of €3.4 billion in 2019.