Bluestar Alliance

Bluestar Alliance, LLC is a brand management company that was founded in 2006 by Joseph Gabbay and Ralph Gindi. The company specializes in owning, managing, and marketing a diverse portfolio of consumer brands across various tiers of distribution. Bluestar Alliance's portfolio includes major department store retail brands such as Scotch & Soda, Hurley, Justice, Brookstone, Tahari, Bebe, Kensie, Catherine Malandrino, Nanette Lepore, English Laundry, and Limited Too.

Each brand under Bluestar Alliance is strategically positioned to maintain its heritage and equity while exploring new categories and distribution levels. The company's network of international and domestic partners allows it to transform niche brands into visible global lifestyle brands. Bluestar Alliance's expertise lies in brand management, which includes the recovery, acquisition, and valuation of brands. They assess the asset value of a brand for purchase or sale and manage brands with over $6 billion in annual retail sales.

The company's marketing strategy is built upon significant data relating to consumer awareness, competitive landscape, and revenue potential. This strategy is a crucial component of their brand book, which includes brand marketing, print advertising, digital marketing, social media marketing, influencer relations, public relations, trade shows, and events.

Upon acquiring a brand, Bluestar Alliance's team conducts a thorough analysis of the brand's potential channels of distribution and price point strategies. They create brand development profiles, trend guides, style guides, and marketing strategies, which include graphic illustrations and a strategic marketing roadmap to enhance brand recognition.

Bluestar Alliance also evaluates and executes licensing strategies for companies that lack the infrastructure to do so. This approach helps in generating additional revenue, increasing brand awareness, and creating product extension opportunities through a well-conceived licensing program.

Since its inception, Bluestar Alliance has acquired select brands with current retail sales exceeding $7.5 billion. The company manages a current portfolio of over 400 licensees and a growing branded retail platform of over 250 stores worldwide, including locations in North America, Europe, Australia, South America, Asia, United Arab Emirates, Middle East, and India.