bobbie baby

**Bobbie Baby, Inc.**, commonly known as **Bobbie**, is a private American infant formula company headquartered in San Francisco, California. Founded in 2018 by Laura Modi and Sarah Hardy, Bobbie emerged from the founders' personal experiences with the challenges of finding suitable baby formula. The company's mission is to provide organic, high-quality infant nutrition that supports both babies and parents without judgment. Bobbie's product line is notable for its organic ingredients, avoiding the use of corn syrup, palm oil, or soy. The company prides itself on offering a European-style formula that meets the stringent requirements of both the EU and the FDA. In 2023, Bobbie expanded its offerings with the release of an organic gentle formula designed for fussy babies and acquired the pediatric nutrition company Nature's One. The company operates Bobbie Labs, a research and development hub focused on expanding its product range. Bobbie's commitment to quality and innovation has been recognized with the successful closing of a $70 million Series C funding round and the acquisition of Nature's One. Bobbie's formula features a high DHA content and a 60:40 whey to casein ratio, mirroring the composition found in breast milk. The milk is sourced from Organic Valley milk from pasture-raised cows across the U.S. and is manufactured in Ohio. Despite being produced and processed in the United States, Bobbie's formula is labeled "European-style" due to its adherence to the more restrictive EU formula requirements. The company's journey has not been without challenges. An early version of Bobbie's formula was recalled by the FDA in 2019 over labeling concerns. However, the company swiftly addressed these issues, leading to the formula becoming the first European-style formula to meet FDA requirements and officially launching in January 2021. Bobbie's resilience and dedication to quality were further demonstrated during the formula shortage crisis in 2022. The company ensured that existing subscribers did not face a shortage, temporarily halting new subscriptions to fulfill this promise. By July 2022, Bobbie's formula had made its way to Target stores, marking a significant retail expansion during a challenging time for the industry. With a focus on building a culture of confidence rather than comparison, Bobbie Baby, Inc. continues to support parents in their feeding choices and advocates for positive change within the parenting community.