Bonprix Handelsgesellschaft
bonprix Handelsgesellschaft mbH is an international fashion company that has made a significant impact in the industry with its unique approach to fashion and e-commerce. Based in Hamburg, Germany, bonprix has been dedicated to bringing the latest catwalk trends to a global audience, offering an inspiring range of styles and sizes suitable for various occasions.
The company prides itself on its ability to translate high fashion into wearable trends that resonate with real-life women who want to look good and feel great. With a new collection released every month, bonprix keeps its customers engaged and excited, whether they shop online, through the app, or via catalogue.
As one of the highest-grossing online shops in Germany, bonprix ranks number 4 among online shops with fashion as their main product segment, according to the "E-Commerce-Markt Deutschland 2023" report by EHI Retail Institute/ecommerceDB. This success is not confined to Germany alone; bonprix operates in over 25 countries, showcasing its international appeal and reach.
Behind this success is a team of approximately 2,500 employees worldwide, whose collaborative efforts and individual contributions have been pivotal in shaping the company's trajectory. bonprix's commitment to social and environmental responsibility is evident in its product choices, the materials used, and the manufacturing processes, reflecting a belief that high quality, sustainability, and affordability can coexist.
As a subsidiary of the Otto Group, bonprix has established itself as one of the conglomerate's most profitable entities, thanks to its innovative business model and customer-centric approach. The company's offerings extend beyond fashion, including products such as shoes, sportswear, household textiles, and accessories, catering to men, women, and children alike.
In summary, bonprix Handelsgesellschaft mbH stands out as a forward-thinking fashion brand that successfully merges the latest trends with practicality and sustainability, all while maintaining a strong focus on customer satisfaction and corporate responsibility.