Brandbank Group

Brandbank Group is a prominent Australian specialty fashion retailer, renowned for its diverse portfolio of iconic brands that cater to a wide range of consumers. The group's brand roster includes Seed Heritage, Unison, Commonry, Allkinds, Fine-day, and kikki.K, each with its own unique identity and market presence.

Founded on the principles of bold creativity and customer-centric design, Brandbank Group has established itself as a leader in the retail experience, both in-store and online. The company prides itself on its service-oriented approach, with a deep commitment to social responsibility and sustainability practices. It continually strives for quality, consistency, and transparency across all its operations.

At the core of Brandbank Group's philosophy is the belief that brand building is a long-term investment. The company is dedicated to nurturing its brands, ensuring that they are not just labels, but living, breathing experiences that resonate with customers. This commitment is evident in the meticulous management of stores, strategic planning, design, manufacturing flow, and the digital experience provided to consumers.

Seed Heritage, one of Brandbank Group's most recognized brands, exemplifies the group's ethos. Launched in 2000 with a single children's clothing store in Armadale, Victoria, Seed Heritage has since evolved into a global lifestyle brand. It offers a comprehensive range of apparel, accessories, and footwear for women, teens, children, and babies. Seed Heritage is celebrated for its beautifully designed products that embody a modern, Australian point of view. The brand is committed to providing an unparalleled shopping experience, focusing on quality and timeless appeal.

The Brandbank Group operates with a clear vision: to create brands that are not only fashionable but also sustainable and socially responsible. It has a strict supplier code of conduct that ensures ethical practices, including safe working conditions and fair wages. The group is also a member of the Better Cotton Initiative (BCI), reflecting its dedication to sustainable cotton production.

In summary, Brandbank Group is a collective of brands united by a shared vision of excellence in design, customer experience, and corporate responsibility. It stands as a testament to the power of innovative brand management and the enduring value of customer connection.