Buck Mason
Buck Mason Inc is a private company that operates in the retail and e-commerce industry, primarily known for its clothing brand Buck Mason. The company was founded in 2013 in Los Angeles, California, by Erik Allen Ford and Sasha Koehn. Buck Mason Inc has made a name for itself by designing and retailing clothes that aim to update modern American classics for daily wear.
The company's philosophy revolves around simplicity and durability, offering menswear that is less complicated and built to last beyond a single season. This approach has allowed Buck Mason to create a distinct identity in the market, where customers can touch and feel each style through the company's retail locations, despite being predominantly an e-commerce business.
Buck Mason's product line includes t-shirts, denim jeans, chino pants, and button-ups, along with a variety of other branded menswear products. In 2023, the company expanded its manufacturing capabilities by forming the Buck Mason Knitting Mill factory at the historic Mohnton Knitting Mills in Berks County, Pennsylvania. This facility includes a knitting mill in Shillington and a sewing factory in Mohnton, where many of the mill’s original employees were retained.
Marketing efforts have played a significant role in Buck Mason's growth. The brand gained nationwide publicity when NFL player Tom Brady was photographed wearing a Buck Mason tee for GQ magazine's 2016 Man of the Year feature. Additionally, the company has engaged in collaborations, such as partnering with Eddie Bauer in 2023 to produce a collection of Responsible Down Standard down-filled jackets, pants, and accessories.
As of my latest information, Buck Mason operates 27 brick-and-mortar retail locations across the United States, complementing its strong online presence. The executive team, led by co-founders Erik Allen Schnakenberg and Sasha Koehn, continues to steer the company towards growth and innovation in the fashion industry.
Buck Mason Inc's commitment to quality, timeless design, and the spirit of modern Americana has allowed it to carve out a niche in the competitive clothing market, appealing to customers looking for durable, well-crafted garments that embody a classic yet contemporary style.