Burton Snowboards
Burton Snowboards Inc., commonly known as Burton, is a titan in the snowboarding industry, renowned for its high-quality snowboarding gear, apparel, and related products. Founded by Jake Burton Carpenter in 1977, the company has its roots in a Vermont barn, where the first Burton snowboard was crafted by hand. From these humble beginnings, Burton has grown into a global brand with a significant impact on the sport of snowboarding.
The company's mission is deeply rooted in snowboarding and the outdoors, aiming to positively influence the lives it touches by advocating for the future of people, the planet, and the sport itself. Burton's commitment to this mission is evident in every aspect of its operations, from product design to community engagement.
Jake Burton Carpenter, the soul of the company, was not only the founder but also the driving force behind the sport of snowboarding. His passion for the sport was infectious, and his efforts to get ski resorts to open their lifts to snowboarders were pivotal in bringing the sport into the mainstream. The company's flagship store is located in Burlington, Vermont, a testament to its enduring ties to its place of origin.
Burton's product line is extensive, encompassing snowboards, bindings, boots, outerwear, and accessories. The company is also known for its team of world-class athletes who embody the Burton lifestyle. These athletes provide crucial feedback on products and represent the brand globally, making the most out of every day on the slopes.
The company's history is marked by innovation and growth. In the early days, Burton's snowboards were inspired by the Snurfer, a precursor to the modern snowboard. The company's founder campaigned for snowboarding access at ski resorts, and by the early 1980s, Burton was one of the main suppliers for the burgeoning community of snowboarders.
Burton has also been at the forefront of snowboarding competitions, with the U.S. Open Snowboarding Championships being a notable event owned and operated by the company. This competition played a significant role in legitimizing the sport.
Internationally, Burton has established a strong presence with divisions across Europe, New Zealand, and Japan. The company's commitment to sustainability and community is reflected in its history of philanthropy and environmental initiatives.
Despite facing controversies, such as the production of snowboards with provocative graphics, Burton has continued to evolve and adapt. The company has discontinued certain models in response to public feedback, demonstrating its responsiveness to its audience.
Today, Burton stands as a leader in the snowboarding world, with over 600 employees in the U.S. and 950 globally. Its influence extends beyond the slopes, shaping the culture and lifestyle associated with snowboarding. With a legacy built on innovation, community, and passion for the sport, Burton Snowboards Inc. continues to ride ahead, carving a path for future generations of snowboarders.