DK Company
DK Company A/S is a prominent player in the fashion industry, particularly known for its comprehensive online retail presence. The company's headquarters are located in Ikast, Denmark, and it operates with a clear objective of engaging in trade, import, and export activities, as well as owning shares in wholly or partially owned subsidiaries.
The company prides itself on its strategic concept of '5 x win', which emphasizes building long-term, mutually beneficial relationships across its entire value chain. This includes fostering trust, proximity, and mutual respect with employees, customers, suppliers, and the surrounding community.
With a diverse brand portfolio, DK Company A/S offers a wide range of clothing, shoes, leather goods, watches, and baby equipment through its internet retail platform. The company's commitment to detail and quality is evident in its selection of brands, which cater to various customer preferences and styles.
One of the notable brands under DK Company Online A/S is Dranella. Founded in 1956 by Søs and Ib Drasbæk, Dranella has a rich history of being among the pioneers in the Danish fashion industry. The brand initially made a name for itself by producing its own clothes on Højvang Farm near Fredericia, inspired by the young London fashion scene of the 1960s.
Dranella stands out for its focus on personality, targeting ageless, feminine, and self-confident women who prefer a relaxed yet well-dressed appearance. The brand's approach to fashion is casual yet sophisticated, with a European flair. It emphasizes high-quality materials, the right design, and fitting for each style. Dranella's collections are known for mixing soft qualities with raw details and simple styles with decorative elements, ensuring comfort and shape.
Over the years, Dranella has evolved and, since 2012, has been a part of the successful brand portfolio at DK Company A/S. The brand continues to resonate with independent women who make their own choices regarding life, career, and style, and who appreciate attention to detail, excellent quality, and a strong personal look.
In summary, DK Company Online A/S, through its various brands like Dranella, has established itself as a significant entity in the online fashion retail space, offering products that are not only trendy and of high quality but also reflect the company's dedication to customer satisfaction and sustainable business practices.