Everlast Holding
Everlast Holding Corp is a renowned company, best known for owning Everlast, the preeminent brand in boxing since 1910. Everlast has been synonymous with boxing, although it started out as a swimwear manufacturer under the name "Everlast Swimwear" and has since evolved to become the leading brand in the fight sports equipment and apparel industry.
The company's journey began when Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with the durability of swimsuits. He vowed to create a suit that would last for more than a season, hence the name "Everlast." Over time, Golomb transitioned from swimwear to boxing equipment, recognizing the need for products that could withstand the rigorous training and fights that boxers endure.
Everlast's key moment came when it introduced boxing gloves that were more durable and provided better safety compared to the traditional models. This innovation set the standard for the industry and solidified Everlast's position at the forefront of boxing equipment manufacturing.
Throughout the years, Everlast Holding Corp has expanded its product line to include a wide range of fight sports equipment, including gloves, protective gear, training equipment, and apparel. They have also diversified into fitness and lifestyle sectors, offering products like activewear and accessories for a broader audience.
The brand is not only a staple in the equipment bags of professional boxers but also in the lives of fitness enthusiasts and athletes around the world who associate the name with quality, strength, and endurance. Everlast's commitment to innovation continues as they develop new technologies and materials to enhance the performance and safety of athletes.
Everlast Holding Corp maintains a global presence, with its products being sold in more than 75 countries. They have forged partnerships with various sporting organizations and continue to sponsor professional athletes, further cementing their status as a leader in the sports industry.
The company's mission goes beyond just manufacturing products; they aim to inspire and support people from all walks of life to participate in physical activity and embrace a healthy lifestyle. Everlast's influence extends into the cultural realm as well, where it has been featured in films, music, and literature, becoming a symbol of resilience and the fighting spirit.
In summary, Everlast Holding Corp, through its ownership of the Everlast brand, represents a century-old tradition of quality and innovation in sports equipment. Its dedication to the needs of athletes and its role in the cultural fabric of sports continue to drive its success and popularity worldwide.