Fashion Brand
Fashion Brand Company is an independent, direct-to-consumer slow fashion brand established in 2018 by artist Penelope Gazin. The company originated in Gazin's Los Angeles apartment, where it began with a unique approach to fashion and a commitment to sustainability and ethical manufacturing practices.
Penelope Gazin, the sole designer for the brand unless stated otherwise, has infused her artistic vision into the company, ensuring that each piece is not just clothing but a form of self-expression. The brand's ethos is encapsulated in Gazin's own words: "You’re going to like the way you look, I guarantee it."
In 2021, Fashion Brand Company took a significant step by opening its own factory in Guangdong, China. This move was not just about expansion but also about maintaining control over the manufacturing process to ensure compliance with international social compliance and safety standards. The factory is WRAP certified, reflecting the brand's dedication to responsible manufacturing.
The company's commitment to its employees is evident in the benefits provided, which include 25 annual holiday days, 6 months of paid maternity leave, annual holiday bonuses, pensions, and health insurance. Employees are paid at least 40% over the average minimum wage and work no more than 40 hours a week, with flexible hours for parents and caretakers.
Fashion Brand Company's dedication to the environment is equally impressive. They utilize carbon-neutral shipping, use recycled or biodegradable packaging, and have developed an in-house scrap fabric recycling program. The brand works predominantly with recycled fabrics and organic dyes, minimizing the use of synthetic materials.
The brand's mission extends beyond fashion and manufacturing; it is also about making a positive impact on the planet. Gazin humorously acknowledges the brand's environmental efforts, stating, "Is it pointless? Maybe. But when I am being enveloped by flames in the year 2043 I want to know that I did my best to prevent the great fall of mankind."
Fashion Brand Company aims to provide well-made, amazing-fitting garments that last years and ideally improve with age, requiring minimal care. By choosing quality over fast fashion, the brand contributes to reducing the amount of clothing that ends up in landfills.
In summary, Fashion Brand Company stands out in the fashion industry for its artistic roots, ethical manufacturing, employee welfare, and environmental consciousness, all while providing consumers with unique and high-quality fashion pieces.