First Call dba the PROgram
First Call Trading Corporation, operating under the name the PROgram, is a leading wholesale supplier of frozen ingredients, specializing in frozen fruit. With over 30 years of experience, the company has established itself as a trusted partner in the food industry, delivering top-quality products at affordable prices. The PROgram prides itself on its commitment to providing customers with the ingredients they need for their unique creations, offering a wide variety of fruits and vegetables, including organics, to meet the diverse needs of the market.
The PROgram has solidified its position in the industry as a $30 million wholesale supplier, known for its quality products and excellent customer service. What sets the company apart is its hands-on approach and passion for service, despite its growth and success. Noteworthy achievements include opening new sales channels for suppliers and offering a wide range of frozen fruit options, from strawberries to dragon fruit, at competitive prices. The company's target markets include food manufacturers, bakeries, and other businesses in the processed foods industry.
Founded as a start-up bakery supplier, the PROgram has evolved into a key player in the frozen ingredients market, with a strong presence in the Lehigh Valley, PA area. The company's mission is to supply the food industry with top-quality ingredients while maintaining a smaller company's personalized approach to customer service. With a focus on quality products, wide variety, and exceptional customer service, the PROgram is well-positioned for continued success and growth in the future, as it continues to meet the evolving needs of its customers and the industry as a whole.
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