Gold (GoldBug)
GoldBug, Inc. is a leader in the baby accessory industry, recognized for its dedication to innovation, safety, and family well-being for over five decades. Established in 1968 by Bill Gold, the company began its journey with the introduction of the “TV Bootie,” a simple yet transformative product that set a new standard in baby accessories. Since then, GoldBug has grown into a trusted name for parents, continuously evolving to meet the needs of modern families.
In 1979, the company made a significant breakthrough with the patented Head Support, an infant travel essential that has sold over 20 million units globally. This innovation solidified GoldBug’s reputation for creating practical, life-enhancing products. By 1993, the company entered a licensing partnership with Carter’s, a leader in children’s apparel, which elevated GoldBug’s distribution and product reach to new heights.
The year 2012 marked a pivotal moment when Katherine Gold, the founder’s daughter and a working mother, took the helm as CEO, transforming GoldBug into a woman-owned company. Under her leadership, GoldBug renewed its focus on supporting parents and communities through thoughtful product innovation. The company continued its growth in 2018 by partnering with Fruit of the Loom, blending comfort and innovation in an exciting collaboration. In 2024, GoldBug unveiled a refreshed identity with the launch of GoldBug 2.0, bringing a new look and feel to its trusted product line.
For more than 55 years, GoldBug has been committed to creating products that make parenting easier. Known for rigorous safety standards, carefully selected materials, and innovative designs, the company has become a trusted partner for families, offering peace of mind to parents. GoldBug’s dedication extends beyond products, with a strong focus on family well-being and improving maternal health outcomes. Through targeted initiatives, strategic partnerships, and advocacy efforts, GoldBug is working to make a meaningful impact on families across the nation.
GoldBug’s story is one of continuous evolution, always staying true to its mission of supporting parents and simplifying the challenges of raising children. From its beginnings in 1968 to the present day, GoldBug remains a symbol of trust, quality, and care for generations of families.