GOOD ENVIRONMENTAL CHOICE AUSTRALIA (GECA)

GOOD Environmental Choice Australia (GECA) is a nonprofit organization that provides independent certification for products and services in Australia, verifying their environmental and social sustainability credentials. It was founded in 2000 and operates as an independent third-party certification body.

The primary goal of GECA is to promote sustainable consumption and production by encouraging businesses to develop and offer environmentally preferable products and services. GECA achieves this by establishing rigorous standards and criteria that products and services must meet to receive certification.

GECA's certification process involves a thorough assessment of the entire lifecycle of a product or service, considering factors such as resource use, energy efficiency, waste management, emissions, and social aspects. The standards cover various sectors, including building materials, cleaning products, furniture, textiles, personal care products, and more.

When a product or service meets GECA's requirements, it is awarded the GECA certification mark, which assures consumers and businesses that it has been independently verified as environmentally and socially preferable. The certification helps individuals and organizations make more informed choices and supports sustainable procurement practices.

In addition to certification services, GECA actively promotes sustainable practices and raises awareness about the benefits of choosing environmentally friendly products and services. The organization collaborates with industry stakeholders, government bodies, and consumer groups to advocate for sustainable consumption and the adoption of eco-friendly practices.

GECA operates as a nonprofit organization, which means that its primary focus is on fulfilling its mission rather than generating profits. It relies on funding from certification fees, partnerships, and grants to support its operations and activities.