GOOD VENTURES
Good Ventures is an ethical product development company based in Hertfordshire, England, specializing in the creation of organic and natural personal care products. With a strong commitment to quality and sustainability, Good Ventures designs, manufactures, and distributes two skincare ranges from their studio, catering to customers worldwide.
Evolve, one of Good Ventures' skincare ranges, embodies the essence of an artisanal modern apothecary. This range offers a diverse selection of products for skin, body, hand, and hair. Infused with natural and organic superfoods like Baobab, Acai, Cacao, and Coconut, as well as nourishing organic oils such as Argan, Rosehip, and Camellia, Evolve provides a rejuvenating experience for individuals seeking a holistic approach to personal care.
Adaptology, another brand owned by Good Ventures, focuses on organic cosmeceuticals specifically designed to address various skin concerns, including blemishes, sensitivity, and signs of aging. Drawing inspiration from extreme ecosystems like the Arctic, the Desert, and High Altitude regions, Adaptology incorporates clinically proven adaptogens and extremogens to provide effective skincare solutions.
At Good Ventures, the core values of transparency, fairness, and environmental stewardship guide their operations. Each product is meticulously handcrafted with the highest-grade organic ingredients, ensuring cruelty-free and vegan-friendly formulations. Good Ventures demonstrates its dedication to the planet through sustainable practices, striving to minimize their ecological footprint and promote eco-conscious choices.
Founded in 2008 by Laura, Good Ventures launched its first brand, Evolve Beauty, in 2009. Driven by the desire to make healthy and environmentally friendly living accessible, Evolve was relaunched in July 2015 with an expanded product range and updated packaging. In 2021, Good Ventures introduced Adaptology, inspired by Laura's personal quest for effective skincare solutions for problematic skin.
With the opening of their studio in July 2014, Good Ventures transitioned to formulating and manufacturing all Adaptology and Evolve products in-house, enabling them to craft each item by hand in small batches. This hands-on approach ensures meticulous attention to detail and quality control, further emphasizing their commitment to delivering exceptional organic and natural products.