Hamleys of London

Hamleys of London Ltd, often simply known as Hamleys, is one of the oldest and most iconic toy retailers in the world. Established in 1760 by William Hamley, the company boasts over 260 years of retail history. It holds a special place in the hearts of both children and adults for its enchanting toy shops, which offer a magical experience worthy of its long-standing reputation.

The flagship store on Regent Street, London, is a tourist attraction in its own right, occupying seven floors of playrooms and offering over 50,000 different toys—from traditional wooden toys to the latest gadgets. The brand is synonymous with excellence and imagination, providing an unrivaled selection of toys and games from all corners of the globe.

Over the years, Hamleys has expanded beyond its domestic boundaries into an international business while retaining its charm and commitment to quality. Today, the company has stores in various international locations, spreading joy to children and families worldwide. Despite the growth and changes in the retail landscape, Hamleys remains endeared to its values and customer-centric approach, making it a beloved name in the world of toys. Its continuous commitment to fostering children's creativity and imaginations through play is a testament to its enduring success and popularity.