Herschel Supply
Herschel Supply Company Ltd., commonly known as Herschel, is a Canadian company that has made a significant impact in the global accessories market. Founded in 2009 by brothers Lyndon and Jamie Cormack, Herschel is headquartered in Vancouver, British Columbia, Canada. The brand's name is a nod to the small town of Herschel in Saskatchewan, where three generations of the Cormack family grew up, symbolizing the limitless creativity and freedom that the company embodies.
Herschel is renowned for its vintage, hipster-inspired aesthetic, which is evident in its range of products that includes backpacks, duffel bags, luggage, hats, and other accessories. The design of Herschel products often features a blend of modern functionality with a keen eye for detail, such as synthetic leather straps and classic logos that evoke a sense of nostalgia.
The company's commitment to quality is reflected in its use of fine materials and careful manufacturing processes. Herschel products are made in 15 factories in China, ensuring that the craftsmanship meets the brand's high standards. This dedication to quality has earned Herschel a reputation for producing durable and stylish products that are both functional and fashionable.
Herschel's target demographic is the 18-to-35-year-old consumer group, appealing to those who appreciate a blend of classic design with contemporary needs. The brand's popularity has grown rapidly, leading to the opening of its first store in Vancouver's Gastown in 2018. Since then, Herschel has expanded its retail presence to 44 locations worldwide, including cities like Hong Kong, Dubai, and Paris.
Sustainability is also a core value for Herschel. The company designs its products with environmental considerations in mind, striving to minimize its ecological footprint while still delivering high-quality goods. This approach has resonated with customers who are conscious of their impact on the planet.
In addition to its retail stores, Herschel has a strong online presence, offering free shipping on orders over a certain amount and providing 24/7 customer service to ensure a seamless shopping experience. The company stands behind its products with a Limited Lifetime Warranty, guaranteeing that every item is free of material and manufacturing defects for the duration of the original purchaser's lifetime.
Herschel Supply Company Ltd. has successfully positioned itself as a leader in the accessories market, with a brand that is recognized for its timeless designs, commitment to quality, and sustainable practices. The company continues to innovate and inspire, inviting customers to join them on every journey with a 'travel everywhere, travel often' attitude.