home24

Home24 SE is a Germany-based company specializing in the online retail of furniture and home accessories. Founded in 2009, the company has grown to become a significant player in the e-commerce sector, offering a wide range of products that include living, dining, bedroom, upholstered, and garden furniture, as well as textiles, lamps, and various accessories. Home24 SE operates under several brand names, including Studio Copenhagen, ARS NATURA, MORTEENS, ars MANUFACTI, fredriks, home24, Butlers, and Mobly. The company has a strong presence in Europe and Latin America, with operations in Germany, Austria, the Netherlands, Switzerland, Belgium, Brazil, and Italy. Home24 SE leverages a comprehensive e-commerce platform that integrates big data analysis to enhance customer experience. This platform supports both third-party and private label products, offering a broad assortment of non-inventory, drop-shipped items, as well as products sourced directly from manufacturers and held in stock. In addition to its online presence, Home24 SE operates showrooms, retail stores, and outlets, providing customers with multiple channels to access its products. The company's business model is designed to cater to a diverse customer base, offering high-quality furniture and home accessories at competitive prices. Home24 SE's commitment to innovation and customer satisfaction has enabled it to maintain a strong market position and continue its growth trajectory in the highly competitive e-commerce landscape.