Iduna

Iduna AB is a prominent company based in Sweden, renowned for its significant presence in the jewelry retail market. It operates under the Iduna Group, which includes well-known retail chains such as Guldfynd, Hallbergs Guld, and Albrekts Guld. These chains are considered market leaders in Sweden, offering a diverse range of products that encompass gold, silver, and costume jewelry, complemented by an assortment of watches and gift items.

The company boasts a substantial footprint across Sweden, with Guldfynd present in about 60 locations and operating 118 stores, including four franchised outlets. Hallbergs Guld and Albrekts Guld also have a strong presence, with 36 and 41 stores respectively, spread across approximately 20 locations. This extensive network of stores underlines Iduna AB's dominance in the Swedish jewelry market.

Employment opportunities provided by Iduna AB are significant, with the group employing approximately 1,150 individuals, including part-time workers. The retail sales figures are equally impressive, with sales reaching around 1.3 billion SEK, which is equivalent to 146 million Euros, including sales from franchised stores and VAT.

Iduna AB's influence extends beyond Sweden, with operations in Finland through the group company Kultajousi, which has 64 stores, and Hallbergs Guld, which has three stores. The Finnish operations contribute to the group's employment by adding another 350 employees. Retail sales in Finland are reported to be around 400 million SEK or 45 million Euros.

The company's commitment to providing high-quality products and services is evident in its sustained growth and the trust it has garnered from customers. With a rich history and a forward-looking approach, Iduna AB continues to be a key player in the jewelry industry, both in Sweden and in the neighboring Finnish market.