Just Brands

Netherlands
Message This Company
Founding Date
1992
Unique Entity Identifier
**** 
D-U-N-S® Number
**** 
Ownership Type
For Profit Company
NAICS
**** 
UK SIC
**** 
About Just Brands

Just Brands B.V. is a prominent company in the men's premium branded jeans and casual apparel sector, particularly known for its ownership of the brand PME Legend. The company has established itself as a leading player in the Benelux and DACH regions and is actively expanding its presence across other European countries.

The brand PME Legend draws its inspiration from the adventurous and demanding world of cargo pilots, specifically those who navigate classic American propeller-driven planes. This theme is deeply embedded in the brand's identity, symbolizing freedom, masculinity, and the spirit of adventure. PME Legend's collections are a testament to the rugged and challenging conditions faced by these pilots, with each piece reflecting the brand's commitment to durability and comfort.

Just Brands B.V. prides itself on its no-nonsense, honest, and open working atmosphere. The company's mission is to consistently provide high-quality, comfortable, and relevant products to its partners and customers. These offerings are supported by distinctive image platforms, services, and partnerships that enhance the brand's visibility and appeal.

The company's history is marked by significant milestones that showcase its growth and innovation. Some of these include the opening of the first PME Legend Flagship Store in Amsterdam, the launch of limited edition heritage collections, and the introduction of web-powered retail. Just Brands B.V. also emphasizes sustainability and ethical standards, as evidenced by its collaboration with MADE-BY and its focus on long-term success and respect for the environment.

In summary, Just Brands B.V., through its PME Legend brand, celebrates the fearless spirit of cargo pilots and the boundless freedom they represent. The company's products are not only built to last but are also designed to accompany individuals on their personal adventures, blending tradition with innovation to create a unique and enduring legacy in the fashion industry.