Kuyichi

Kuyichi B.V. is a Dutch denim brand that has been making waves in the fashion industry since its inception in 2001. The company was founded with a mission to create a positive impact on the fashion world, particularly after witnessing the detrimental effects of the cotton industry in Peru. This experience led Kuyichi to pioneer the production of organic jeans, choosing to craft their products from organic cotton, which is less polluting and more sustainable.

The brand's name, Kuyichi, is inspired by the Peruvian god of the rainbow, symbolizing the introduction of color and positivity into society. This ethos is reflected in their commitment to using organic and recycled materials, ensuring that their clothing is not only stylish and durable but also environmentally friendly and ethical.

Kuyichi's approach to fashion is grounded in the principles of slow fashion. They have moved away from the traditional model of seasonal collections, instead focusing on creating timeless denim pieces that are designed to last and be available across seasons. Their jeans are known for their clean look and signature details, such as the hidden rivet on the back pocket. In a significant move towards sustainability, all Kuyichi denims are now vegan, with the brand replacing leather patches with jacron, a washable paper material.

The company's headquarters are located in Utrecht, where they have created a workspace that fosters creativity and focus, allowing them to continue innovating and driving the brand forward. Kuyichi's dedication to transparency is evident in their supply chain practices, where they openly share information about their suppliers and the production process.

Kuyichi B.V. stands out as a leader in sustainable fashion, continually pushing the boundaries with new techniques and materials. They remain true to their roots, producing garments with a conscience and style with a soul. By choosing quality over quantity and ethics over fast fashion, Kuyichi is not just a brand but a movement, inviting consumers to join them in 'unfashioning' the industry and making a genuine difference.