Leni Swims
Leni Swims Pty Ltd is an Australian company that has made a significant impact in the swimwear industry with its brand, Leni Swim. The company was founded with a strong commitment to sustainability and ethical production practices. It is known for its small batch production and designs that are crafted for longevity, ensuring that each piece remains a go-to choice for many summers.
The brand was born out of a vision to create swimwear that not only looks good but also feels good, by being kind to the planet. This vision was brought to life by Australian sisters Molly and Lucy, who started Leni Swims at their kitchen table in 2017. Their dedication to ethical manufacturing and sustainable practices quickly turned Leni Swims into a globally recognized brand, celebrated for its bold, fun, and timeless designs.
Leni Swims stands out for its use of eco-friendly materials and compostable packaging, reflecting its commitment to reducing the environmental impact. The swimwear is handmade by a small, family-run team in Bali, Indonesia, where the staff are provided with above-minimum wages, health insurance, and standard working hours without forced overtime. Quality control is a priority, and any defective pieces are repaired or remade, minimizing waste.
The brand's packaging process is entirely plastic-free, with bikinis packed in biodegradable cassava bags and accompanied by reusable cotton storage bags to enhance the longevity of the suits. The paper tags and liners used are hygienic and recyclable, further emphasizing the brand's dedication to sustainability.
In terms of materials, Leni Swims utilizes REPREVE and CARVICO fabrics, which are created through a process that involves the collection, regeneration, and remaking of waste materials. These fabrics are OEKO-TEX and GRS-certified, ensuring that they meet high environmental and safety standards. Additionally, the fabrics are resistant to saltwater, suntan, and oil, and are dyed using a low carbon footprint process.
Design-wise, Leni Swims focuses on creating lasting, staple pieces that feature flattering cuts, timeless prints, colors, and designs. The brand adopts a limited sales approach and collaborates with creators who genuinely love and wear the product, centering its marketing on the product's quality, craftsmanship, design, and prints.
Overall, Leni Swims Pty Ltd, through its brand Leni Swim, has established itself as a leader in sustainable and ethical swimwear, offering products that allow consumers to make responsible choices without compromising on style or quality.