LEVI STRAUSS & CO

Levi Strauss & Co., commonly known as Levi's, is a storied apparel company that has become synonymous with denim jeans. Founded in 1853 by the German-Jewish immigrant Levi Strauss, the company began as a wholesale dry goods business in San Francisco. Levi Strauss & Co. saw a need for durable work pants and, in partnership with tailor Jacob Davis, created the first pair of jeans with metal rivets at points of strain in 1873, receiving a U.S. patent for their design.

Over the years, Levi's jeans have become an iconic part of American culture and fashion, known for their quality, durability, and style. The company's guiding philosophy has been "profits through principles," emphasizing responsible business practices and a commitment to community and sustainability.

Today, Levi Strauss & Co. is a global leader in the apparel industry, designing and marketing clothing and accessories for men, women, and children under several brand names, including Levi's, Dockers, Beyond Yoga, Signature by Levi Strauss & Co., and Denizen. With net revenues of $6.2 billion as of 2023, the company operates in more than 110 countries and employs approximately 19,100 people worldwide.

The company's headquarters remain in San Francisco, with additional key locations in Brussels and Singapore. Levi Strauss & Co. sells its products in over 45,000 retail locations and has a significant online presence, reflecting its adaptability to the evolving retail landscape.

Under the leadership of CEO Michelle Gass, Levi Strauss & Co. is focused on accelerating profitable growth, innovating for the future, and acting as a responsible steward of natural resources. The company is dedicated to fortifying its brands, growing its direct-to-consumer business, and diversifying its product offerings, always with the consumer at the center of its operations.

As it builds on its 170-year-old legacy, Levi Strauss & Co. is setting the stage for continued success and influence in the apparel industry, striving to be a company that is admired not only for its products but also for its values and impact on the world.