Live Tinted

Live Tinted, founded by South-Asian beauty entrepreneur Deepica Mutyala in 2018, is a beauty brand dedicated to celebrating and uniting beauty for all tinted skins. The company gained significant attention when Mutyala's viral YouTube video, where she used red lipstick to cover dark under-eye circles, garnered over 10 million views. Live Tinted offers a range of clean, vegan, and cruelty-free beauty products, including their acclaimed Huesticks, which are multi-use color correctors designed to suit all skin tones. The brand emphasizes inclusivity and diversity, aiming to redefine beauty standards and provide innovative, high-quality products formulated with deeper skin tones in mind. Live Tinted is also committed to minimizing its environmental impact and ensuring its products are safe and effective for all skin types. Additionally, Live Tinted has been Leaping Bunny certified since February 1, 2019, highlighting its commitment to cruelty-free practices.