LUNDBERG FAMILY FARMS
NEBRASKA, 1937 Our company traces its roots back to 1937, when Albert and Frances Lundberg moved to California from Nebraska. Albert had seen the ravages of the Dustbowl that resulted from poor soil management and short-sighted farming techniques. After moving the family to Northern California’s fertile Sacramento Valley, he impressed upon his four sons the need to care for the soil. CALIFORNIA, 1960'S In the 1960’s, Albert’s four sons, Eldon, Wendell, Harlan and Homer saw the need to sell the rice they were growing directly to the public since it was being grown so differently from conventional rice. This gave consumers a choice in the rice they purchased and began the Lundberg Family Farms® brand. OVER 80 YEARS LATER Today, over 80 years later, the third and fourth generation Lundberg family members are still carrying on the family heritage by using eco-positive farming methods to produce wholesome, healthful rice products while improving and protecting the environment for generations to come.