Lus Brands

Lus Brands Inc., founded in 2017, is a Canadian company specializing in hair care products designed for individuals with curly hair. The company's mission is to encourage self-love and acceptance, which is reflected in its name, LUS (Love Ur Self) Brands. Lus Brands offers a range of products that are cruelty-free, vegan, sulfate-free, and silicone-free, catering to various curl types. The company emphasizes simplicity and effectiveness, with a core product line built around a simple 3-step system: wash, condition, and all-in-one styler. Lus Brands is committed to transparency and quality, using gentle and effective ingredients. The company is also Leaping Bunny certified since February 14, 2020, ensuring that its products are cruelty-free. Lus Brands operates as a direct-to-consumer e-commerce brand, allowing customers to purchase products on a one-time or subscription basis. The company is headquartered in Toronto, Ontario, and continues to grow its customer base by offering products that enhance natural beauty rather than masking it.