Luva Huva
Luva Huva Limited is a distinctive company that stands out in the fashion industry for its commitment to ethical and sustainable practices. Founded by Joanna in 2004, the brand has its roots in a single pair of hand-sewn knickers. It officially launched in 2009 with a lingerie stall at Portobello Market in London. The brand quickly gained recognition and was featured in prestigious publications such as Vogue, The Financial Times, The Guardian, and Stylist magazine.
The company's philosophy is deeply rooted in sustainability and ethical production. Initially using vintage fabrics, Luva Huva expanded its material repertoire to include sustainable fabrics like bamboo, organic cotton, hemp, tencel, and soy to meet the growing demand for eco-friendly products. Each piece of lingerie and loungewear is designed and handmade in the UK, ensuring high-quality craftsmanship and attention to detail.
Luva Huva is known for its beautiful, timeless designs that offer a subtle palette of colors and textures. The collections are made to order, which allows the company to build a personal connection with each garment and minimize waste. This approach also means that new collections are only introduced when the existing ones sell out, further emphasizing the brand's commitment to sustainability.
Transparency is a key value for Luva Huva. The company believes that customers deserve to know what goes into their most intimate garments, which sit flush with their skin day and night. From the design process to the choice of fabric, everything is carefully considered, and the company continually reviews its environmental and social actions to improve its impact.
Joanna, the founder, is the driving force behind Luva Huva, overseeing every stage of the process from design to production. Her passion for lingerie began during her studies in textiles at the University for the Creative Arts. Even after years in the industry, she finds joy in working with soft, sustainable materials to create elegant garments that make customers feel happy, comfortable, and beautiful from the inside out.
Luva Huva's product range includes organic cotton bras, socks, nighties, knickers, activewear, sleepwear, shorts, pajamas, slips, loungewear, bralettes, nightwear, and suspender belts. The use of eco-friendly materials like bamboo, hemp, tencel, and soy reflects the brand's dedication to creating products that are not only aesthetically pleasing but also kind to the environment.
In summary, Luva Huva Limited is a company that celebrates individuality and feminine style through its ethical, eco-friendly, and sustainable lingerie and underwear. It's a brand that cares deeply about the planet and its people, striving to make a positive impact through its thoughtful business practices and beautiful, handcrafted products.