Melt Cosmetics

Melt Cosmetics was founded in 2012 by Lora Arellano and Dana Bomar. The company was established to fill a gap in the cosmetics market for highly pigmented, ultra-matte, bold shades of lipstick. Melt Cosmetics quickly gained popularity with its innovative products, starting with five shades that sold out immediately upon their launch in May 2013. The brand is known for its cutting-edge products, including pigmented lipsticks, eye shadow stacks, and highlighters. Melt Cosmetics embodies the freedom of expression through makeup, empowering its followers to be unapologetically themselves. The company has set a high standard for independent makeup brands, bridging the gap between social media-centric and professionally acclaimed makeup brands. Melt Cosmetics is also Leaping Bunny certified since May 13, 2016, ensuring that its products are cruelty-free.