Natasha Tonic

Natasha Tonic LLC is the visionary company behind the brand Natasha Tonic, which has made a significant impact in the swimwear industry with its innovative approach. The brand was launched by Natasha, a designer with a rich and diverse background, including experiences from living in London, Baghdad, Prague, Frankfurt, and New York. With roots in Serbian and Croatian descent, Natasha's global perspective has greatly influenced her design philosophy.

The company's mission is to revolutionize women's swimwear by moving away from traditional polyester, a non-biodegradable material that is harmful to both the skin and the environment. Instead, Natasha Tonic LLC has pioneered the use of a unique, natural hemp fiber in their swimwear. This hemp fabric is not only anti-microbial and UV resistant but also durable and a healthier choice for the skin and the ocean. It addresses the issue of microfiber pollution, which is a growing concern in the fashion industry.

With a minimalistic and timeless design ethos, Natasha Tonic swimwear is created for the modern, active woman. The pieces are versatile, designed to be worn as swimwear, lingerie, bodysuits, or activewear, making them suitable for various occasions and reducing unnecessary waste. The brand's commitment to sustainability extends to its production processes, with all items being sewn, dyed, and produced locally in Los Angeles.

Natasha Tonic LLC is a one-woman company, with Natasha herself being responsible for all designs, pattern making, and original prints. Her dedication to creating unique and original products is evident in the brand's offerings, which stand out in the market for their quality and distinctiveness.

The company has also been recognized in numerous publications, including Vogue, Elle, Cosmopolitan, Harper's Bazaar, and Forbes, among others, for its commitment to sustainability and innovation in swimwear. Natasha Tonic LLC's approach to fashion is not just about creating beautiful garments; it's about sparking a revolution in the industry, challenging the status quo, and making a positive impact on the environment.