NATIVA™

NATIVA™ is a brand of wool fibers that offers a high level of quality and responsibility. It is produced by Chargeurs Luxury Materials, the world's leader in luxury combed wool. NATIVA™ aims to bridge the gap between sustainable sourcing standards and the demands being set by today's consumers.

NATIVA™ wool comes from the most breathtaking lands in Argentina, Uruguay, New Zealand, Australia, United States and South Africa. The wool is sourced from farms that follow strict animal welfare, environmental and social criteria. NATIVA™ has developed its own certification system that ensures the traceability and transparency of the wool supply chain. Consumers can verify the origin and journey of the wool by using blockchain technology.

NATIVA™ is also committed to regenerative agriculture, a holistic approach that improves the quality of the soil, water and biodiversity. The NATIVA™ Regenerative Agriculture Program is based on scientific research and data. It protects the land by bettering its soil quality, safeguards the animals by ensuring their healthy keeping, and supports farmers and local communities by improving their livelihoods. NATIVA™ recreates what nature does so well - balanced ecosystems where all beings, big and small, cohabitate.

NATIVA™ is the new reference brand for wool fibers. It offers unprecedented methods in terms of social, animal and environmental responsibility. By joining NATIVA™, the world's leading brands get to prove their strong commitment to transparency, sustainability and responsibility. They prove, above all, their respect for the new standards expected by consumers. NATIVA™ is the result of passion, innovation and excellence. It is the perfect choice for those who love wool and care.