NEW ZEALAND WINEGROWERS

New Zealand Winegrowers is an industry organization representing the grape growers and winemakers of New Zealand. It is a non-profit organization that works to promote and support the New Zealand wine industry both domestically and internationally. The organization was founded in 2002 through the merger of two existing industry bodies, the Wine Institute of New Zealand and the New Zealand Grape Growers Council.

The primary goal of New Zealand Winegrowers is to position New Zealand as a world-leading producer of premium and sustainable wines. The organization provides various services and support to its members, including advocacy, marketing and promotion, research and development, education and training, and industry representation. It also plays a crucial role in setting industry standards, ensuring quality control, and providing information and resources to its members.

New Zealand Winegrowers focuses on promoting sustainable winegrowing practices, environmental stewardship, and social responsibility within the industry. It has developed a Sustainable Winegrowing New Zealand (SWNZ) program, which provides guidelines and certification for vineyards and wineries that meet certain environmental and social criteria.

In addition to its domestic efforts, New Zealand Winegrowers actively promotes New Zealand wines in international markets. It conducts marketing campaigns, participates in trade shows and events, and facilitates educational programs to raise awareness and appreciation for New Zealand wines worldwide.

Overall, New Zealand Winegrowers plays a vital role in supporting and advancing the New Zealand wine industry. Through its initiatives and services, it aims to enhance the reputation and competitiveness of New Zealand wines while ensuring sustainability and responsible practices within the industry.