NU-IN FASHION

Nu-in Fashion Ltd is a forward-thinking retail company that was established in December 2019. The brand, nu-in, emerged from a collective desire to address the sustainability shortcomings within the fashion industry, particularly the absence of stylish, wearable staples that are both affordable and environmentally conscious.

The company's inception was influenced by a unique blend of Scandinavian minimalism and Berlin's vibrant street style, which is reflected in their product offerings. Nu-in is dedicated to providing essential items for everyday wear, featuring a curated mix of women's and men's clothing that seamlessly integrates cutting-edge sustainable technologies with the practical needs of modern consumers.

At the heart of nu-in's philosophy lies a commitment to circular manufacturing processes, ensuring that fashion can coexist with nature without causing harm. The brand takes pride in using fabrics made from textile waste, thereby closing the loop on garment production and optimizing resource use. This approach significantly reduces environmental impact and aligns with the company's mission to redefine everyday fashion through sustainability.

Nu-in's goal is to foster a new understanding of fashion, one that prioritizes environmental sustainability, community contribution, and garment quality. The company envisions a future where fashion operates on a circular model, continually innovating as new sustainable materials become available. Nu-in collaborates closely with its partners, like Valerius 360, to ensure that all jersey materials used are derived from textile waste.

The company is headquartered in Dublin, Ireland, and has been operational for over four years. It operates under the principal activity of retail sale of clothing in specialized stores and is recognized for its commitment to transforming the fashion landscape into one that is environmentally responsible and community-oriented.