Psylo Fashion
Psylo Fashion Ltd is a distinctive clothing brand that has carved a niche for itself in the fashion industry with its unique blend of alternative and streetwear styles. The company, which owns the brand Psylo, is renowned for its ethically produced, handmade garments that resonate with a sense of freedom and self-expression.
The origins of Psylo Fashion Ltd trace back to the adventurous spirits of its founders, Ami Ganiel and Dan Keller. As avid travelers, surfers, and party-goers, they found themselves in need of clothing that would suit their dynamic lifestyles and personal expression. This need led to the creation of Psylo's clothing line, which began as a collection of comfortable, stylish, and fun attire designed to reflect the individual lifestyles of its wearers.
Psylo's journey started in the year 2000, and it quickly gained popularity among like-minded individuals who appreciated the brand's unique designs and ethos. Recognizing the potential for growth, the founders established a factory in Bali, Indonesia, which allowed them to tap into the local traditions of design, arts, and crafts. The Balinese tailors and artisans brought with them a wealth of knowledge in complex stitching techniques, mineral washes, color discharge, hand knitting, and various application techniques that became integral to Psylo's designs.
As a vertically integrated manufacturing company, Psylo Fashion Ltd oversees all stages of production, from design and cutting to screen printing, sewing, photography, and marketing. This consolidation ensures that every piece of clothing is produced with the original intent and quality that the brand stands for.
Over the years, Psylo has expanded its team to include a multinational design team, infusing their exceptional character into the creation of Psylo styles. In 2005, Shoki Nasseri joined the company, bringing artistic collaborations crafted by the duo of husband and wife, further enriching the brand's offerings.
Psylo's commitment to sustainability is evident in its practices, which include the use of eco-friendly materials and ethical production methods. The brand's style is often described as 'Ethno-Punk,' drawing influences from underground subcultures and diverse arts and crafts, symbolizing a love of life, travel, and freedom of expression.
In 2007, Psylo opened its first flagship store in Camden's Stables Market in London, a location known for its alternative and underground culture. This physical presence allowed the brand to connect with its customers and offer them an immersive experience into the world of Psylo.
Today, Psylo Fashion Ltd continues to thrive as a company that values artistic freedom, quality craftsmanship, and ethical production. Its clothing lines for men and women are not just garments but statements of individuality and adventure, catering to those who seek to express themselves through their fashion choices. The brand remains true to its roots, embodying the spirit of its founders and the community it serves.