Reeds Jewelers

Reeds Jewelers is a family-owned chain of jewelry stores founded in 1946 by Bill and Roberta Zimmer. The company operates about 90 stores in 18 states from Texas to Delaware, mainly in malls. Reeds offers diamond rings and jewelry, gold jewelry and chains, gemstone rings, watches, and other baubles. Diamonds and gems account for almost 60% of the company's sales. The company also sells products via its website and catalog. Alan Zimmer is the company's CEO.