Richards Agency

Established by Donald E. Richards in Beaver Dam in 1965, Richards Insurance branched out to Columbus in 1970, Watertown in 1975, and later to Oshkosh and West Bend. The Agency originally provided property and casualty services, but in 1980 the agency began providing employee benefits assistance. In 1997, Richards Benefits & Financial Services, LLC (RBFS) was created. Don’s philosophy of “servicing customers is more important than writing new business” has continued throughout the years.