Salvation Brands
Salvation Brands Ltd is the registered company behind the distinctive British fashion label, The Ragged Priest. Established in 2007 in the coastal town of Southend-On-Sea, the brand initially began as an eBay store, offering a curated selection of vintage finds and treasures sourced from car boot sales and textile recycling warehouses. The Ragged Priest quickly gained popularity and set up a concession in London’s iconic Oxford Circus Topshop, where it began to specialize in customized vintage pieces, particularly studded clothing.
The brand's profile soared in 2012 when pop icon Rihanna was spotted at Coachella wearing a pair of their studded shorts. This exposure led to a significant increase in demand, prompting The Ragged Priest to evolve from a vintage one-of-a-kind business model to developing its own collections. This shift was necessary to scale the business, especially with growing interest from online retailers like ASOS and Zalando.
The Ragged Priest is known for its directional fashion pieces that put a unique spin on emerging trends. While the brand has significantly evolved from its one-off customizations, it remains true to its roots, maintaining its original and authentic edge. Their collections feature a mix of cult classic denim, grunge knits, and reimagined trends that embody the brand's grunge origins and disruptive ethos.
A key product line is the Cult Classic, which pays tribute to staple jean cuts from the brand's archives. These include high-rise Cougar Mom jeans, classic Dad jeans, low-rise baggy fits, combat jeans, and 90s-inspired street sweepers. The jeans are designed in 100% organic cotton, featuring the signature Ragged cross back pocket stitching and a vegan back tab.
The Ragged Priest has garnered a following among high-profile creatives and leading social media influencers, which has helped establish it as a globally recognized brand. It boasts a successful online store, a showroom in East London, and plans for a new flagship shop in London. The brand is represented by over 200 stockists across 30 countries, including the USA, Canada, France, Germany, and Italy.
Despite its considerable growth, Salvation Brands Ltd ensures that The Ragged Priest retains its non-corporate, personal, and organic approach, allowing for creative freedom throughout the design process. The brand has also engaged in collaborations, such as its partnership with PUMA, which celebrates self-expression and individuality.
Salvation Brands Ltd operates under the leadership of James Robert Cutmore and is registered at 27 Phipp Street, London, EC2A 4NP. The company continues to be inspired by its grunge roots and beginnings in customized denim, delivering statement collections that resonate with a global audience.