SELO SUSTENTAX
SELO SUSTENTAX is a certification program developed by the Brazilian Association of Cleaning Products and Similar (ABRALIMP) with the goal of promoting environmentally sustainable and socially responsible cleaning and sanitation products in Brazil. This certification program plays a crucial role in raising awareness among consumers and encouraging the industry to adopt more sustainable practices.
The SELO SUSTENTAX certification evaluates cleaning and sanitation products based on a comprehensive set of criteria that assess their environmental impact and social responsibility. These criteria include factors such as the product's biodegradability, toxicity levels, packaging materials, and adherence to fair labor practices. By considering these aspects, the program aims to recognize products that meet high sustainability standards and positively contribute to the environment and society.
To obtain the SELO SUSTENTAX seal, manufacturers must undergo a rigorous evaluation process conducted by ABRALIMP. This evaluation involves assessing the product's ingredients, manufacturing processes, and packaging materials to ensure they align with the program's sustainability criteria. If the product meets the established standards, it is granted the SELO SUSTENTAX seal, which can be prominently displayed on its packaging.
The SELO SUSTENTAX program serves multiple purposes. First, it provides a reliable and recognizable symbol for consumers to identify products that have met stringent sustainability requirements. This empowers consumers to make informed choices and support brands that prioritize environmental and social responsibility.
Second, the certification program encourages manufacturers to adopt more sustainable practices in the production and distribution of their cleaning and sanitation products. By setting clear criteria and recognizing those who meet them, the program incentivizes companies to improve their environmental performance, enhance the social impact of their operations, and contribute to a more sustainable future.
Furthermore, the SELO SUSTENTAX program contributes to the broader sustainability goals of the cleaning and sanitation industry in Brazil. By promoting environmentally friendly products and responsible practices, it helps reduce the industry's ecological footprint, minimizes waste generation, and fosters the adoption of sustainable technologies and materials.
The program also drives innovation by encouraging companies to invest in research and development of sustainable alternatives and practices. This promotes the creation of new, eco-friendly solutions and encourages the industry to continually improve its sustainability performance.
In summary, the SELO SUSTENTAX certification program developed by ABRALIMP plays a vital role in promoting sustainable and socially responsible cleaning and sanitation products in Brazil. By setting strict criteria and awarding the SELO SUSTENTAX seal to qualifying products, the program empowers consumers to make sustainable choices, encourages manufacturers to adopt greener practices, and contributes to the overall sustainability of the industry.