Social Fashion Company

Social Fashion Company GmbH is a German fashion label that designs and markets sustainable and fair trade clothing under the brand name "armedangels". The company was founded in 2007 by Anton Jurina and Martin Höfeler, who wanted to change the perception of eco-friendly clothing from being "hippy like" and not fashionable to being "hip", "chic" and streetwear. The company has won several awards for its business model and social impact, such as the Wirtschaftswoche Entrepreneur Competition in 2009 and the German Sustainability Award in 2012.

The company's philosophy is based on three pillars: organic, fair and social. The company uses only organic cotton and recycled synthetic fibers, and avoids large shipping distances. The company is certified by the Fairtrade and the Global Organic Textile Standard (GOTS), which ensure fair prices and working conditions for the cotton farmers and the garment workers. The company also collaborates with three charity organizations: Pratham, Trinkwasserwald, and Viva con Agua, and donates a portion of its profits to support their causes.

The company's products range from T-shirts, sweaters, jeans, dresses, jackets, accessories and more, for both men and women. The company's style is inspired by urban culture, art and music, and features colorful prints, slogans and graphics. The company's target audience is young, fashion-conscious and socially aware consumers, who value quality, design and sustainability. The company has gained popularity and recognition among celebrities, influencers and media outlets, who have endorsed and praised the brand.

The company's vision is to make a difference in the fashion industry and the world, by creating beautiful and ethical clothing that respects people and the planet. The company's mission is to inspire and empower people to choose sustainable fashion and to join their community of "eco warriors". The company's slogan is "We make fashion. Eco and fair."